Firstly I pick a color that’s not too cheap and not too expensive. I haven’t found one that I love yet but I know that you get what you pay for and if you put a $2 dye on your head you’ll get $2 results. My faves are around $7.
Secondly, spend a little time working out what color you really want and then keep the top of the package so you don’t forget next time!
Thirdly, there’s a good reason why people use old towels and old clothes when doing it at home. I’m just sayin!
Fourth, Choose a color a shade darker than you want, and leave it on half as long or less. Use less than it calls for on your hair. All you need to use is enough to make it spreadable over your head evenly.
A reader has grey hair in patches, which (here’s the great part) comes out looking like highlights because the grey parts don’t take as much of the color as the rest of my hair. She can make a little bottle of Loving Care last three applications this way.