Nettfix watch out: there’s a new kid on the block and they’re coming after your territory. On February 6, 2012 Verizon and Coinstar, Inc. announced a marriage of their two services setting them apart as the first company to offer both digital and kiosk media.
The convenience and value that we frugalites have come to love at Redbox Kiosks is also going to be available through Verizon and will combine rental DVDs with a new content-rich video on-demand streaming and download service from Verizon.
“The joint venture will combine the accessibility and value of Redbox with Verizon’s vision for a borderless lifestyle – where consumers easily accomplish what they want or need to do, on their terms, through the power of the network,” said Bob Mudge, president of Verizon consumer and mass business markets. “Together, we are erasing old technology boundaries, freeing people to spontaneously enjoy the entertainment they want, whenever they choose, using the devices and media they prefer, at home or away.”
By offering instantly available online and mobile content with immediate access to physical media through rental kiosks, Verizon and Redbox will be uniquely positioned to deliver the best of both worlds – digital and physical – to consumers across the country. It is thought the merger will become effective in May 2012. I wonder how long before Netflix sees the consequences?