Guest Post from the Girls at Don’t Panic

Susie Martinez, Vanda Howell, and Bonnie Garcia are the ladies behind the great book Don’t Panic It’s in the Freezer. Did you enter to win it yet???? Anyway, they kindly put their heads together for a guest post for us!

Loss Leaders
The term “loss leaders” refers to items that supermarkets sell below cost to entice you to shop at their store.
Supermarkets usually rotate their loss leaders on a weekly basis. Stores will promote these items through weekly advertisements distributed in a local newspaper or through the mail. To track loss leaders, you will need to consistently consult weekly supermarket ads. As you do this regularly, it becomes easier to recognize and take advantage of great loss leaders.
To illustrate how you can save big by shopping loss leaders, consider this example which uses Grilled Coconut Lime Chicken Tenders as the Don’t Panic~ entrée. If you are cooking with two friends, you will need approximately fifteen pounds of boneless chicken. If boneless chicken is a loss leader in a local supermarket, it will be advertised at around $1.99 per pound. That’s $29.85 for fifteen pounds of chicken. On the other hand, if the chicken was purchased at the regular price of $4.99 per pound you would have spent $74.85. By simply shopping loss leaders and planning your cooking menu accordingly, you just saved $45.00 on the meat item alone! By doing this consistently, you will never pay full price for your entrees.

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