Here’s what they say:
We use your sign up information to fit you into a group that interests our sponsors.
Once we get enough people like you into one group, we’ll match your group to the right sponsors – the ones you’d want in your home.
Then we will activate your account and email your activation code so you can order products online every month. You get a monthly supply based on your household size, so please remember to fill in all the members of your household when registering!
I won’t lie: I’m cynical but I did sign up so we’ll see!