Times are tough and even unseasoned frugalites are now tuning in and reading how to save in this economy. In fact, coupon clipping is at an all time high according to this article. In 2008 consumers redeemed 2.6 billion coupons! Prior to 2006 couponing had been on a steady decline. That was until things got tough.
Now marketers have realized that people want discounts and are offering coupons on everything from dog food to diapers. In the past clipping 25 cent coupons was not something people were willing to do and retailers have realised that. Instead of releasing small coupons, lots of places are slashing prices and offering up great discounts. It seems like couponing is back in vogue and as far as frugality goes? If frugal is the new black then I’m really stylin!!!